May 23, 2007

Apple v Ann Summers in iGasm spat

High street adult retailer Ann Summers has landed itself in a heap of trouble with Apple.

Now this is what I'm talking about!

The retail chain has been promoting a £30 sex toy called the iGasm, a device which connects to any music player and offers users an erotic vibrating treat in time to the beat.

Apparently it's not the fact that the iPod connects to a sex toy, but rather the way in which Ann Summers has gone about advertising.

Check out the ad here.

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