In a study to be published in the September issue of Psychological Science journal, researchers investigated how thinking about God and notions of a higher power influenced positive social behaviour, specifically cooperation with others and generosity to strangers.
UBC PhD graduate Azim Shariff and UBC Assoc. Prof. Ara Norenzayan found that priming people with 'god concepts' - by activating subconscious thoughts through word games - promoted altruism. In addition, the researchers found that this effect was consistent in behaviour whether people declared themselves believers or not. The researchers also found that secular notions of civic responsibility promote cooperation and generosity.
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UBC PhD graduate Azim Shariff and UBC Assoc. Prof. Ara Norenzayan found that priming people with 'god concepts' - by activating subconscious thoughts through word games - promoted altruism. In addition, the researchers found that this effect was consistent in behaviour whether people declared themselves believers or not. The researchers also found that secular notions of civic responsibility promote cooperation and generosity.
Read more.
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