Tired of their antipiracy messages being ignored by the teen- and college-age set, the entertainment industry is attempting to indoctrinate far younger disciples.
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"In the 15- to 24-year-old (range), reaching that demographic with morality-based messages is an impossible proposition...which is why we have really focused our efforts on elementary school children," said Ric Hirsch, the ESA's senior vice president of intellectual property enforcement. "At those ages, children are open to receiving messages, guidelines, rules of the road, if you will, with respect to intellectual property."
"Morality-based messages"? Did he really say that? The entertainment industry should not be lecturing anyone on morality. They are all in this because their outdated business models are losing money and rather than actually come up with a new and innovative business model, they would rather spend their time and money trying to indoctrinate elementary school kids. I think the solution is what Radiohead is doing. Artists, forget the labels, they are no longer needed. Make your art available to the masses, if it is good, you'll get your money.
I kept reading:
The ESA has gone so far as to develop a copyright education curriculum geared toward the kindergarten through fifth-grade set. Since 2005, the organization has been trying to find ways to get teachers to incorporate its tenets into their everyday lessons, although Hirsch did not say how successful that effort has been. The components, which include charts, teachers guides, lesson plans and a wall poster imploring students to "Join the © Team," are also now available online.
Because reading, writing, mathematics, and sciences are really not all that important, thus, time can be taken away from teaching those boring topics in order to indoctrinate our students with "morality-based messages" on antipiracy.
I had to stop reading. Too pissed off.
Read more.
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"In the 15- to 24-year-old (range), reaching that demographic with morality-based messages is an impossible proposition...which is why we have really focused our efforts on elementary school children," said Ric Hirsch, the ESA's senior vice president of intellectual property enforcement. "At those ages, children are open to receiving messages, guidelines, rules of the road, if you will, with respect to intellectual property."
"Morality-based messages"? Did he really say that? The entertainment industry should not be lecturing anyone on morality. They are all in this because their outdated business models are losing money and rather than actually come up with a new and innovative business model, they would rather spend their time and money trying to indoctrinate elementary school kids. I think the solution is what Radiohead is doing. Artists, forget the labels, they are no longer needed. Make your art available to the masses, if it is good, you'll get your money.
I kept reading:
The ESA has gone so far as to develop a copyright education curriculum geared toward the kindergarten through fifth-grade set. Since 2005, the organization has been trying to find ways to get teachers to incorporate its tenets into their everyday lessons, although Hirsch did not say how successful that effort has been. The components, which include charts, teachers guides, lesson plans and a wall poster imploring students to "Join the © Team," are also now available online.
Because reading, writing, mathematics, and sciences are really not all that important, thus, time can be taken away from teaching those boring topics in order to indoctrinate our students with "morality-based messages" on antipiracy.
I had to stop reading. Too pissed off.
Read more.
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