Pre-World War II, many couples got married in clothes they already owned. Today, they spend thousands. In her new book, One Perfect Day, Rebecca Mead shows how the wedding industry became so powerful and who it has exploited in the process.
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Marketing is replacing organized religion and extended family in people's lives, Mead writes, and as wedding ceremonies become more and more elaborate, there is plenty of humor -- and plenty to turn your stomach -- in the business of pledging undying love.
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