March 31, 2008

Should La Senza target girls of five with underwear like this?

The garments are advertised on the store's website, which says: "Introducing La Senza's latest collection – La Senza Girl, why should grown-ups have all the fun?"

The site, which boasts that its adult collection is "sexy, sensual, flirty and romantic", claims the underwear is intended to offer young girls "coverage" before they are ready for a training bra.

But politicians, children's charities and campaigners have hit out angrily at the chain, saying it is putting children at risk and encouraging teenage pregnancy.

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