Do you have any idea who last looked at your data?

Yahoo and Google's troubles are probably just the start of what will be another long battle in the war over corporations as agents of control. Left to their own devices, such companies are driven to store as much data as possible for as long as is practical.

We cannot expect that having large warehouses of data on individuals will be free from unintended consequences, especially when there are incentives to try to build highly detailed models of everyone's lives. The price of total personalisation is total surveillance.

Thanks to Luis for the article.

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