The marketers have your ear

Isn't this wonderful?

Marketers around the world are using innovative audio technology that sends sound in a narrow beam, just like light, making it possible to direct messages right into consumers' ears while they shop or sit in waiting rooms.

A little eerie? Possibly. However, it is being spun as:

The flat disk speakers with precision targeting have made sound possible in unlikely places -- from Boston's Museum of Fine Arts to the New York Public Library -- and are increasingly attractive to merchants trying to improve the shopping experience with a peaceful environment.

But we all know the real reason:

"Advertisers look to capture people -- especially when they are in the buying mood," said Tim Bilgor , chief executive of Innovative Media Solutions in London, which has installed the audio spotlight in Istanbul and Madrid airports, in shopping malls in China, and in the showrooms of Fiat car dealerships, where messages about product features are beamed to consumers as they approach the cars.

Is psychology at play here in order to get us to buy more shit? I'm thinking if there's not, then there soon will be.

So, do you like this idea?